Dairy checkoff launches initiative to showcase modern farms

A new dairy industry initiative aims to give consumers a closer look at the people and practices behind the milk and dairy foods they buy. Dairy Management Incorporated has launched Portraits of Modern Dairy, a storytelling effort using national media, digital platforms, social media, photography, and video to highlight today’s dairy farms. The initiative debuted October 12 with a Good Morning America segment marking National Farmers Day and the United Nations’ International Year of the Woman Farmer. The project features seven women working on six dairy farms, sharing their experiences and perspectives on modern production. Dairy Management Incorporated says most consumers never get the chance to visit a dairy farm, so the initiative brings those stories directly to them. The stories explore technology, innovation, conservation, animal care, business management, and connections with local communities. The dairy checkoff says the photography will also be available for public use, helpin